Lead & Call Status

A lead counts toward revenue when a Razorpay purchase on its phone number happened after the lead came in. Treat the figures as an upper-bound view of what each campaign brought in, not proof of cause.

1. No attribution window. Any Razorpay purchase made after a lead came in is credited to that lead's campaign, however long afterwards. There is no expiry, so a purchase weeks later, or one the campaign had nothing to do with, still counts.
2. The first lead wins. If the same person is a lead in more than one campaign, their whole purchase goes to the campaign whose lead came first, not the one that may have actually convinced them. Later campaigns get nothing.
3. Days and date ranges follow the lead date, not the purchase date. Revenue for a day or range is what people who became leads in that period went on to pay, whenever they paid. Money received today shows on the day the buyer's lead came in. Recent days look low because their leads haven't had time to buy, so ROAS for a recent range is understated and compares lifetime revenue of that cohort to spend in the range.
4. Returning customers count. Someone who was already a customer and becomes a lead again is counted as “Old Lead - Paid” when they buy again. Their repeat purchase is credited to the campaign.
5. New / Old depends on Zoho. A lead is “New” or “Old” by whether it already had a Zoho record before the lead. A lead not yet entered in Zoho counts as New and can switch to Old once ops add it, so the split can move later.